Big Dog — The Growth Calculator
Big Dog Business Systems

The Growth Calculator

Answer the questions below, then calculate — see exactly what faster response, real follow-up, and a systematic reputation engine are worth, in dollars.

STEP 1

Job value & lead volume

The starting point for everything below.

STEP 2

Lead source mix

Roughly what share of your leads come from each source? Should add up to 100%.

Total: 100%
STEP 3

Google Business Profile

Photos, services, Q&A, posts, hours — incomplete profiles show up less and get fewer inbound leads.

STEP 4

Response & funnel

How your business actually handles a lead once it comes in.

STEP 5

Google Reviews

Where your reputation stands today — Google only.

The biggest lever here is usually this one.
STEP 6

Referral touchpoints

Which of these are already systematized and/or automated for you today?

Ask at job close
Right when the customer is happiest, on the spot.
2-week follow-up ask
A second, low-pressure nudge once the work has settled in.
Anniversary ask
One year later — reconnect and ask for a referral.
Holiday/seasonal ask
A yearly touch that keeps you top of mind.

All six answered? Run the numbers.

Your number is ready

Where should we send it?

Enter your info to unlock your Growth Number — the gauge, funnel breakdown, and the revenue you're currently leaving on the table.

We'll only use this to send your results and follow up about your Blueprint Call. No spam.
Growth potential
—
of achievable revenue not yet captured
Your funnel — current vs. optimized
What's possible
$0/mo
$0/yr fully dialed in
You're currently at $0/mo
What you're leaving on the table
$0/ month
$0/ year
Book Your Blueprint Call

How this is calculated

Every close-rate and lift figure below feeds the model above. Where we found solid outside data, it's cited directly. Where no independent benchmark exists at this level of detail, that's called out honestly rather than dressed up as research.

  • Phone calls close at ~46%. From Invoca's 2025 analysis of 60 million calls, which found home-services phone leads convert at 46% during the call — the highest of any channel. (PCN Answers, 2026 Calls vs. Forms Study)
  • Website form leads close at ~4%. Same dataset shows form submissions converting at roughly 2–5% in home services, a fraction of phone performance. (Web Tonic, Plumbing Landing Page Statistics)
  • Referrals close at up to 50%. Industry data puts referral leads at 30–50% close rate for home service contractors, versus 8–15% for paid or marketplace leads — we use the top of that range since referred customers arrive pre-trusted. (PipelineOn, Referral Program for Contractors)
  • Facebook/social leads close at ~10%. Benchmarked at 8–15% close rate by channel. (PipelineOn, Contractor Marketing KPIs 2026)
  • Text message close rate (~30%) is a Big Dog internal estimate. We couldn't find an independently published benchmark for this specific channel, so we placed it between phone and web based on response speed and intent, and flagged it as an estimate rather than cited research.
  • Callback-speed multipliers are grounded in published response-time research: responding within 5 minutes makes a lead roughly 21x more likely to convert than waiting 30 minutes, and 78% of homeowners hire the first contractor who responds to them. (ResultCalls; AgentZap, Home Services Phone Statistics)
  • Review-driven lead lift reflects industry data showing businesses at 4.5★+ with strong review volume receive roughly 2–3x more inbound inquiries than lower-rated, unresponsive competitors.
  • Funnel targets, GBP-completeness lift, follow-up persistence, and referral-touchpoint lift are Big Dog internal benchmarks built from working with owner-operator trades businesses — not independently published, and editable.

Optimized potential is capped at 2.5x current revenue so the number stays realistic for a 90-day engagement, even when every factor has a lot of room to improve at once. Every field above is editable and gets tuned to the client's real numbers live on the Blueprint call.